Marketing

The promotion of products or services.

Related Publications:

• [WebSci2009] Rodríguez-Ardura, Inma , J. Martínez-López, Francisco, Luna, Paula - The consumer and the Web: a critical revision of the contributions to Web science from the marketing and the consumer behaviour discipline
• [WebSci2016] Mariana Arantes, Flavio Figueiredo, Jussara M. Almeida - Understanding video-ad consumption on YouTube: a measurement study on user behavior, popularity, and content properties
• [WebSci2016] Sergej Sizov, Sarah Piller - Economic value of web keyword advertising campaigns
• [WebSci2017] Larissa Spinelli, Mark Crovella - Closed-Loop Opinion Formation
• [WebSci2017] Qing Ke - Sharing Means Renting?: An Entire-marketplace Analysis of Airbnb
• [WebSci2017] Sharath Chandra Guntuku, Weisi Lin, Jordan Carpenter, Wee Keong Ng, Lyle H. Ungar, Daniel Preoţiuc-Pietro - Studying Personality through the Content of Posted and Liked Images on Twitter
• [WebSci2017] Matheus Araujo, Yelena Mejova, Ingmar Weber, Fabricio Benevenuto - Using Facebook Ads Audiences for Global Lifestyle Disease Surveillance: Promises and Limitations
• [WebSci2015] Christopher Phethean, Thanassis Tiropanis, Lisa Harris - Assessing the Value of Social Media for Organisations: The Case for Charitable Use
• [WebSci2012] Jaimie Y. Park, Chin-Wan Chung - When Daily Deal Services Meet Twitter: Understanding Twitter as a Daily Deal Marketing Platform
• [WebSci2013] Mengia Zollinger, Cosmin Basca, Abraham Bernstein - Market-based SPARQL Brokerage: Economic Incentives for Linked Data
• [WebSci2013] Christopher Phethean, Thanassis Tiropanis, Lisa Harris - Rethinking Measurements Of Social Media Use By Charities: A Mixed Methods Approach
• [WebSci2013] Shu Huang, Wei Peng, Jingxuan Li, Dongwon Lee - Sentiment and Topic Analysis on Social Media: A Multi-Task Multi-Label Classification Approach
• [WebSci2010] Chandrasekar, Raman, Jain, Kamal - Peer-to-Peer Human Computation & “Help Me Decide”: Enabling search users to help other users make purchase decisions.