- Web Science Lexicon
- Web Analysis
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Online Advertising
Refers to advertising in an online context in order to promote good and services. Includes recommender systems.
Related Publications:
- [WebSci2016] Sergej Sizov, Sarah Piller - Economic value of web keyword advertising campaigns
- [WebSci2017] Matheus Araujo, Yelena Mejova, Ingmar Weber, Fabricio Benevenuto - Using Facebook Ads Audiences for Global Lifestyle Disease Surveillance: Promises and Limitations
- [WebSci2017] Kiran Garimella, Orestis Kostakis, Michael Mathioudakis - Ad-blocking: A Study on Performance, Privacy and Counter-measures
- [WebSci2017] Kiran Garimella, Gianmarco De Francisci Morales, Aristides Gionis, Michael Mathioudakis - Factors in Recommending Contrarian Content on Social Media
- [WebSci2015] Christopher Phethean, Thanassis Tiropanis, Lisa Harris - Assessing the Value of Social Media for Organisations: The Case for Charitable Use
- [WebSci2013] Elizabeth Sillence, Claire Hardy, Pam Briggs - Why don’t we trust health websites that help us help each other? An analysis of online peer-to-peer healthcare